TIMES SQUARE BILLBOARD
Location: 46th & Broadway, NYC
Completion: May, 2018
AC was contracted by Blind Vision Films, the project was presented with the prospect to create a Billboard in Time Square to congratulate and thank Spotify from client, Interscope Records, for featuring artists on their playlist “Todays Top Hits” which hit 20 Million followers.
The intersection of one and the world. Marveling, as 100,000 visitors pass by each day at the pinnacle of Times Square: 46th Street and Broadway. This location is surrounded by Broadway’s landmark theaters and Times Square’s largest hotels and most popular retail destinations.
The approach consisted of incorporating a list of 20 artists to be featured on the billboard. The list was as followed:
Blackbear, Billie Eilish, Cashmere Cat, Daya, DJ Snake, Eminem, Imagine Dragons, Jay Rock, J. Cole, Kendrick Lamar, Lady Gaga, LANY, Machine Gun Kelly, Maroon 5, OneRepublic, Rae Sremmurd, Rich The Kid, Selena Gomez, Tory Lanez & Zedd.
initial Design Concept
Social Media Endorsement