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TIMES SQUARE BILLBOARD

Location: 46th & Broadway, NYC

Completion: May, 2018

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Initial Layout

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Original Image

brief

AC was contracted by Blind Vision Films, the project was presented with the prospect to create a Billboard in Time Square to congratulate and thank Spotify from client, Interscope Records, for featuring artists on their playlist “Todays Top Hits” which hit 20 Million followers.

Location

The intersection of one and the world. Marveling, as 100,000 visitors pass by each day at the pinnacle of Times Square: 46th Street and Broadway. This location is surrounded by Broadway’s landmark theaters and Times Square’s largest  hotels and most popular retail destinations.

Approach

The approach consisted of incorporating a list of 20 artists to be featured on the billboard. The list was as followed:

Blackbear, Billie Eilish, Cashmere Cat, Daya, DJ Snake, Eminem, Imagine Dragons, Jay Rock, J. Cole, Kendrick Lamar, Lady Gaga, LANY, Machine Gun Kelly, Maroon 5, OneRepublic, Rae Sremmurd, Rich The Kid, Selena Gomez, Tory Lanez & Zedd. 

 

Design Progression

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initial Design Concept

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Typography Proposed

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Initial Color palette

Initial Color palette

Approved Design

Final Color palette

Final Color palette

 

Social Media Endorsement

 
 
Dj Snake

Dj Snake